Ducati 2026: A Relaunch with a High-Performance Range of ROAD, MTB, GRAVEL, E-BIKE Models
Ducati 2026: A Relaunch with a High-Performance Range of ROAD, MTB, GRAVEL, E-BIKE Models
Technical Analysis: New Ducati Cycling Initiative
Ducati Motor Holding S.p.A. announced on December 1, 2025, the launch of a strategic project aimed at the development, production, and distribution of a new and expanded range of high-performance bicycles. This initiative, which consolidates the company's presence in the cycling sector—begun in 2018 with e-Bikes—strengthens the vision of integration between the world of motorcycling and cycling, both united by dynamics of performance and passion.
Industrial Partnership and Know-How
The project is implemented through an official collaboration with Diamant S.r.l., a company that is part of the Gruppo Zecchetto. This partnership ensures access to an ecosystem of excellence in the Italian cycling sector, which includes the following brands:
DMT: Specializing in cycling footwear.
Alè Cycling: Focused on high-performance technical apparel.
Diamant Compositi: Expertise in the production of components made from carbon fiber and advanced composite materials.
This synergy aims to infuse the fundamental Ducati principles of style, sophistication, and performance into the cycling products.
Product Range Segmentation (Launch March 2026)
The new bicycle offering will be officially unveiled starting in March 2026 and will cover various cycling specializations:
Road Bikes: Conventional high-performance models.
Gravel Bikes: Versatile models for mixed use (asphalt and dirt roads).
Electric Mountain Bikes (e-MTB): Pedal-assisted models, an evolution of the existing range.
The launch will also include a dedicated line of accessories and technical apparel, specifically developed to complement the new models.
Development Team and Technical Consultancy
The development and technical refinement of the new range benefit from the collaboration of high-level professional athletes, who will serve as strategic consultants and testers:
Athlete Consultancy Role Reference Segment
Elia Viviani Project Consultant for all development phases (Focus on the brand's sporting vision). General, Speed
Vincenzo Nibali Consultancy on the development of the road range and related sports projects (Focus on competitive performance). Road
Lorenzo Suding Support for the evolution of the e-MTB range (Focus on Off-Road and Downhill). Off-Road / e-MTB
Executive Statements
Claudio Domenicali, CEO Ducati Motor Holding: "The collaboration with Diamant and the contribution of champions like Nibali, Viviani, and Suding allow us to develop high-performance bicycles, offering a level of quality and emotion comparable to that of our motorcycles. We thank Thok for the valuable work done together in the previous phase."
Philippe Zecchetto, CEO Diamant Srl: "We are proud to partner with Ducati. The collaboration is founded on shared values and the pursuit of excellence, representing an extraordinary opportunity to create products that embody excellent performance and unique style."
Distribution Channels
The distribution of the new Ducati Cycling range will occur through a dual sales network:
Selected Dealerships within the official Ducati network.
Specialized Retailers in the cycling sector.