Colnago C68 Pas Normal Studios: Price, Specs, and The Art of Cycling

Colnago C68 Pas Normal Studios: Price, Specs, and The Art of Cycling

Premium cycling apparel brand Pas Normal Studios and legendary Italian bicycle manufacturer Colnago have officially launched their exclusive collaboration: the Pas Normal Studios x Colnago C68. This limited edition bike celebrates the tenth anniversary of Pas Normal Studios, bringing together both brands' shared passion for craftsmanship, performance, and cycling culture.

A Fusion of Italian Heritage and Nordic Design

First unveiled at Pitti Uomo 108, the Pas Normal Studios x Colnago C68 immediately created a stir. The bike blends the refined, minimalist design of Pas Normal Studios with Colnago’s celebrated Italian manufacturing expertise. The result is a product that embodies a harmonious fusion of tradition and modern style.

To accompany the launch, Pas Normal Studios created a bold campaign titled “THIS IS NOT A BIKE.” Inspired by a blend of vintage print ads and conceptual art, the campaign explores the creative tension between the product and nature. Filmed at Colnago's factory and on the roads around Lake Como, the video celebrates not just the bike but also the deeper story of shared passion that made the collaboration possible.

Built for Performance, Designed for the Ride

At the heart of this partnership is a deep, mutual dedication to cycling. The C68 is a tribute to this commitment, seamlessly combining performance, comfort, and timeless design. The frame is handcrafted in Italy at Colnago's historic Cambiago factory, using traditional carbon-tubing joining techniques perfected over decades. This construction method ensures superior artisan quality.

Designed for both racing and long-distance rides, the Pas Normal Studios x Colnago C68 promises a unique and unforgettable riding experience.

Product Specifications

This limited edition bike is meticulously crafted with top-tier components.

Frame: C68 Road with custom Pas Normal Studios x Colnago branding

Groupset: Sram RED AXS E1 Disc

Wheels: Enve SES 4.5 with custom Pas Normal Studios x Colnago decals

Cockpit: Colnago CC.01

Chainrings: 48-35T

Cassette: 10/33

Saddle: Fizik Vento Antares R1 Adaptive

Bottom Bracket: T47 ceramic bearings

Brake Rotors: 160 mm front / 140 mm rear

Bottle Cage: Black Colnago grip

Tires: Pirelli Pzero Race 28”

The bicycle is a true work of art, hand-painted and entirely made in Italy.

Price and Availability

The Pas Normal Studios x Colnago C68 is limited to just 29 units worldwide. It will be sold exclusively at Pas Normal Studios flagship stores, select wholesalers, and via request on the brand’s official website.

Availability: Starting Wednesday, September 3, 2025

Price: Starting from 16,900 EUR