Cannondale LAB71 bicycle what is explained in a simple way

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Cannondale has launched the brand new LAB71, but what it is, here it is explained in simple and straightforward words…

Nothing ... like other similar brands ...

In fact, from now on, the most expensive Cannondale bicycles will be identified with the LAB71 brand which will indicate the lightest, best assembled and obviously more expensive bikes.

A project similar, or equal, to the Specialized S-Works bicycles, or to the new Bianchi RC-Reparto Corse range.

So nothing new under the sun, just marketing, just to underline the exclusivity of a product, compared to the others, even within Cannondale.

With the new Cannondale LAB71 brand, the new Cannondale Supersix Evo 4 will be released, which you see in the photo and a whole new range of Cannondale LAB71 bicycles, racing, mtb and ebike, is to be expected.

We believe, on the sidelines of the news, that the launch of the new Cannondale Supersix Evo4 is upon us.

The first Cannondale LAB71 bicycle.

But was there really a need for this new brand?

Wasn't it enough to present the bicycle with the various assemblies and types of carbon used?

In theory it didn't help, but in reality Cannondale did well, indeed it was about time ...

Today's cyclist certainly does not pay attention to what he buys in its objective reality, but to his image of himself ...

Otherwise it wouldn't be a proliferation of brands, limited editions, apps, records, computers and more...

Appearance today, even in cycling, matters much more than substance ...

An excellent bike is not enough to sell well.

Welcome Cannondale LAB71!