All Liqui-Moly bicycle maintenance and cleaning products
LIQUI MOLY presents the optimized product line for bicycles
New aesthetics and new developments in popular bicycle products from the German lubricant specialist.
LIQUI MOLY has over 65 years of experience in the automotive lubrication industry. The historic company from Ulm has been applying this knowledge to all two-wheelers for some time, both with and without engine. The "BIKE" bicycle care series is not only newly developed, but also ensures reliability for all types of bicycles thanks to product innovations.
It is estimated that around one billion bicycles are in use worldwide. Whether it's an electric bike, gravel bike, city bike, BMX or classic racing bike or mountain bike, every bike should provide joy for as long as possible. And this is exactly where the ten BIKE products from LIQUI MOLY come into their own: "Reliable aids that ensure that every bicycle runs perfectly and retains its value. Just like our engine oils, additives and maintenance products," he says. LIQUI MOLY Managing Director Günter Hiermaier.
And now the aesthetics have also been improved: the new design is much simpler and more modern and extends across the entire product group. The redesign was applied a few months ago already in the BIKE Detailer quick paint care product and the new BIKE ceramic chain spray and was very well received by the end consumers. For this product, the name says it all: the high-performance ceramic additives protect chains and cassettes of bicycles and e-bikes subjected to particularly high loads against friction and wear. This special lubricant demonstrates its excellent gliding ability immediately after application. regardless of the weather conditions. Thanks to the enormous adhesive force, detachment by centrifugal force is reduced to a minimum. The ceramic chain spray protects metal components excellently against corrosion and is neutral to plastics, paints and metals. The foldable head allows for precise and well-dosed application.
"It is no coincidence that Oliver Widmann (reigning German mountain bike champion as well as world and junior runner-up in the "trial" discipline) puts his trust in our products," adds Günter Hiermaier. This quality standard is also confirmed by the cooperation that has existed since 2017 with MAGURA, a leading manufacturer of bicycle components. Furthermore, the internationally renowned French professional mountain biker Eliott Lapotre also relies on LIQUI MOLY BIKE products. "The perfect cleaning, care and lubrication of bicycles is now part of our DNA. The cycling industry is developing very quickly and positively. Our experience is increasingly in demand. For this reason, we will continue to work in the future as well to optimize this line."
An example: Wet and Dry lubricant. Both chain oils will soon be available on the market in a further improved formulation. In addition, the booklet languages for all products will be expanded to provide more information internationally.
"Everywhere in the world - even here in the company - there are bicycle enthusiasts. Whether it's for quick maintenance or more preparation for the next rides, we believe we have developed a product line that covers a broad spectrum of applications and which will simply bring more satisfaction in cycling for both specialist retailers and end consumers,” says managing director Günter Hiermaier.