At the Tour of California Trek introduces a special Trek Madone 6.9 SSL version that came with the RadioShack team. The graphics of the bike is completely custom and designed by the artist Shepard Fairey and his studio "Studio Number One". Graphic study carried out by Fairey and Artistic Director Casey Ryder was later recreated on the Trek Madone frames that have been painted by hand into the Trek headquarters in Waterloo.

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